- Making investment decisions based on emotions and not on facts
- Choosing investments that are not suited to your goals or investment time horizon
- Reacting to short-term events and not to long-term trends
- Trying to time the market
- Buying hot investments with no sound basis for your decision
- Allowing fees, expenses, and/or commissions to become the major factors in making an investment decision
- Allowing fear or greed to drive your investment decisions.